When it comes to marketing a product or a service, there are many things that need to be considered, especially in the case of marketing a mobile application. So if you are looking to make a new for yourself in the mobile app development industry there are some hidden tricks and tips that you need to know about how to market your new product.
All your queries related to mobile app marketing will be solved with the help of this article. Remember, the main question for which you need to find answers is ‘now that the app is developed, how do I make my target audience aware of it’. This is the part where mobile app marketing comes into play.
With that being said, let’s have a look at some of the most effective ways in which you can market your mobile app and promote it over the internet.
Easy Ways To Promote Your App Online
Below are some of the simple ways an app owner or even an app developer can use to promote their new application in the market:
It’s 2019 and collaboration between companies and influencers is a new trend that seems to be taking over the industry. This is a great social media marketing strategy to increase your online presence, all you need to do is reach out to some significant influencers as per your niche and connect with them for your app promotion.
Here your aim should be to build an authentic relationship with influencers that can benefit both the parties mutually. Try to opt for long-term collaboration instead of short-ones as they seem more genuine to the end-users.
Another awesome way to promote your newly launched mobile or web application in the respective industry vertical is by leverage your mobile website. Yes, that’s true! If you already have an existing website that is completely functional and somewhat mobile-friendly then go ahead and transform your site into a potential asset for promoting your app.
This is because, at some point in time, end-users are also interested in knowing more about the app through the means of the official website. This leveraging will not only provide more credibility to your brand name but also create a sense of reliability for the application.
Note: In case you want to make your website more appealing to the end-users, you can add more elements to it to keep the user engaged on the page. For example, app developers can include the option pop-up windows displaying some sort of offer for the users while promoting the mobile app.
As discussed in the earlier point, leveraging a website can provide your mobile app with a promotional push. The same is the case with an official blog. Let’s consider the case of one of the most popular social media platforms that is Instagram, with every new feature release this social media platform providing an in-depth explanation on their official blog.
Due to these detailed blogs by Instagram, users are able to get a better understanding of the new launches and what the features are able to do. But in case you are looking forward to creating your own technical blog then you must remember to be consistent with your posting schedule. For instance, you can create a posting routine like weekly, monthly or something like that.
Email marketing is basically the OG when it comes to marketing tactics used by the online businesses and now you can also promote your mobile application via your emails. All you need to do is feature your app in your marketing emails and target a user base that is relevant to your niche.
At this point, some people might think that featuring your app in your emails is a bit over the top but let us assure you that it’s not. This is because as an emerging business you cannot afford to miss even a single opportunity, especially when it is related to building a user base for your product or service.
This year is all about visual content especially the video content, and apps like the Like app and TikTok seem to have taken over the industry by storm. At this point, one of the best options you have to promote your app is to create a demo video about its operation and explaining to the users how it actually works along with other functionalities.
For a demo video of your mobile app, try to create a basic and simple 30-second in the commercial format following the principles of Simon Sinek’s Golden Circle rules. That means the demo video for your application should answer the main questions like ‘Why, How, and What’ about your mobile app.
Last but not least, you can opt for the option of app reviews. There are various mobile app review platforms available online that can help you out with this situation. By getting your mobile app reviewed on one of these platforms you can gain instant promotion as these sites usually have hundreds and thousands of followers on various social media platforms.
So these were some of the most effective ways by which you can easily promote your mobile app on the internet in a comparatively short amount of time. Apart from this, there are various other ways that can help you in boosting the online presence for your mobile application but the major ones have been covered in the above-mentioned points.